EVRIDEI Story

  Jasper Morrison SUPER NORMAL   I was having a cup of tea with Takashi Okutani in Milan, during the 2005 Salone del Mobile, talking about projects underway with Muji and describing to him the Alessi cutlery project and how I was feeling this approach to design, of leaving out the design, seemed more and more the way to go.I mentioned having seen Naoto Fukasawa’s aluminium stools for Magis and how they seemed to have a special kind of normality about them, and he added: “super normal“. That was it, a name for what I have been trying to achieve...

  “True design lies in a realm counter to trends.” by Yanagi Sori   In our shop, you can find a range of kitchen tools designed by internationally renowned Japanese product designer Yanagi Sori (1915-2011). The Japanese modern designer who merged simplicity and practically with elements of traditional Japanese crafts. His products illustrate his thinking: true beauty is not made, it is born naturally. When he created a new product, he made the first versions over and over by hand, seeking new forms that took shape from both new and old ideas. Yanagi was born in Tokyo, he was the son of Yanagi...

Founded in 1929 by three women, including Mrs. Rockefeller, The Museum of Modern Art is known by people around the world as MoMA. In addition to painting, MoMA has pioneered new categories such as architecture, industrial design, and posters, creating a collection that can be called the culmination of contemporary art. MoMA has undergone a major renovation over the course of five years and finally reopened on October 21.2019. For the opening, MoMA exhibited iconic permanent collections in a new space. Highlights include a room designed to fit the canvas size for the permanent Claude Monet's Water Lilies, Van Gogh's...